As unneeded as it might sound, the most important thing to any influencer marketing strategy is your influencer. At the end of the day, your influencer can make or break the effectiveness of your campaign. Before starting your search, you need to identify the type of influencer you are looking for. Are you trying to target stay-at-home moms or bachelors? Do you want a micro-influencer or macro-influencer? Should they be male or female? Keep that ideal influencer in mind while you begin your search. Here are some easy ways to find influencers.
1) Take a look at your followers! See if they are any micro-influencers currently following you. Chances are if they are already a fan, they will be open to promoting your business.
2) Follow hashtags that are popular in the niche or field you are looking at. Look at the top posts for each of those hashtags and take note of other suggested hashtags that may pop up.
3) If you are interested in a micro-influencers look at some macro influencers posts. Read through comments and see who they follow. Often times micro-influencers can be found engaging these larger influencers.
4) Reach out to popular bloggers by finding them on a search engine.
While these methods are typically the cheapest option, they are time-consuming and often difficult to track results. The better option would be to utilize an influencer marketing platform. There are some influencer search engines that are free (FollowerWonk, Klout). However, if your budget allows for it, using a professional platform gives you a larger marketplace of influencers and the ability to find quality and relevant influencers for your business.
The right influencers can lead your campaigns to success. You should focus on building long-term relationships with your influencers for the best results.
Provide fair compensation, introduce them to your networks, share freebies, and stay in touch even when you do not need them. Such gestures will ensure that your influencers are more invested in your campaigns success.
Keywords - Influencers marketing, social media marketing, Affiliate marketing, Digital Marketing
Description - As influencer marketing continues to grow in popularity, more and more businesses are wondering how to find influencers who are the right fit for their brand. Unlike traditional top-down advertising campaigns, influencers can speak to their audiences as trusted peers, inspiring the kind of authentic word-of-mouth engagement that turns viewers into loyal customers.