The one consistent in web-based life promoting is that things are continually changing, and this is particularly valid on the world's biggest informal organization, Facebook.
Much additionally engaging nowadays is that when Facebook rolls out an improvement, there's a stream down impact on Instagram, which is particularly valid with respect to advertising.
The fine people at Facebook have discharged some extraordinary updates we should anticipate in the coming months – refreshes we should remember when arranging our 2019 methodologies. To help stay up with the latest, here are eleven new Facebook refreshes that you have to think about for 2019.
Facebook Ad Solutions and Features Updates
1. Shopping in Instagram Stories
Create more interactive and engaging shopping experiences by adding product stickers to your Instagram Stories.
2. Augmented Reality Ads
With Augmented Reality Ads, brands will be able to build the deeper connection with users by helping them interact with and visualize, different products and experiences within the Facebook platform.
Facebook AR ads
As you can see, the ads will enable users to quickly access the Facebook camera to test your offerings via a 'Tap to try on' CTA.
3. Facebook Stories Ads
Facebook Stories Ads will also enable brands to create new experiences for via the platform's Stories option.
4. Playable Ads
Facebook also recently added Playable Ads for game apps, which enable users to “try before they buy” – which should lead to higher intent installs from users who've had the opportunity to experience the app before installing it.
5. Facebook Page Recommendations
You may have already seen this, but Facebook Page Reviews have been updated to Recommendations.
6. Redesigned Pages on Mobile
Another update you're likely already aware of is that Facebook business Pages have been redesigned on mobile, making them easier to navigate, which should drive more action, according to Facebook.
7. Video Metrics Updates
Facebook also recently updated its video ad metrics in order to help advertisers get a better handle on true video engagement, and optimize video creative based on those behaviors.
8. Self-Serve Brand Lift in Test and Learn
Facebook has also implemented new self-serve options to test and understand how your Facebook Ad campaigns impact the perception of your brand. This is a tool we can’t wait to get more familiar with.
9. Video Creation Kit
No video? No problem - Facebook recently launched a new Video Creation Kit which enables you to turn your existing photo assets into mobile-optimized videos. These easy-to-use templates include text options also.
10. Value-Based Lookalike Audiences
Lookalike Audiences are great, but how much better would they be if you could identify and target people similar to your customers based on online and offline behaviors?
So there you have it, refreshes that Facebook has discharged into the wild – or will discharge in the blink of an eye. From adding item stickers to Stories to permitting on the web and disconnected conduct focusing on, Facebook keeps on developing its stage, giving new plans to your campaigns.