4 Important Questions to Ask New SEO Clients
Achieving a successful SEO campaign begins with an understanding of your clients. The client’s profile will help you define your KPIs, set realistic goals, and identify key demographics. You’ll also learn what level of difficulty the project requires. Knowing the customer persona of your client will be vital to your SEO activities. Luckily, HubSpot offers a free Buyer Persona tool.
Participating in online forums
One of the most overlooked ways to build a solid reputation in the SEO industry is to participate in online forums. While you’d think that the new and improved formats of forums have made them unsuitable for professional use, you’d be wrong. This can actually help your clients find you by establishing yourself as an authority on SEO. Here are some great examples of online forums you can participate in:
First, find a high-quality forum. This means not participating in spam forums. There are forums that are great for learning and for making valuable connections with other marketers.
You can contribute by answering questions with a link to your site and earn respect from others. In addition, you’ll attract targeted traffic by becoming an expert in your field. Participating in these forums will help you establish your authority in the field and attract relevant traffic.
Participating in directory submissions
Directories are large lists of businesses, products, and services. People browse these to find sites that interest them. To attract new traffic to your website, you can submit your site to the directories relevant to your industry. Directories are great citations for local SEO, but they also generate traffic if your website is not industry-related.
Educating existing clients about SEO
One of the first steps in an SEO lesson is determining what your client already knows about SEO. Assessing their level of knowledge can help you simplify your message and determine whether you need to offer more educational materials.
If you are unsure of how much your client knows, begin by introducing them to search engines and other resources. Although people are capable of learning on their own, they are more likely to learn by being guided by an expert.
In addition to educating your potential clients, it is also a good idea to educate your existing clients. This will help make the work process more efficient and will increase client retention. Sending newsletters and offering free e-books are great ways to provide information to your existing clients. These tactics will also make existing clients more likely to stay with your SEO services. This is especially important if you have a large portfolio of previous work for them.
Explaining SEO concepts to business owners who have no previous experience in the field is not an easy task. Fortunately, your SEO consultant probably automated most of the process, so the first step is to explain it in terms they understand.
When explaining SEO, make sure to use examples from their industry and build on their knowledge. Once your clients understand what SEO is, it will be easier for them to explain it to third parties. If you have any doubts about the process, simply ask them to hire another consultant.
Creating a client SEO questionnaire
The purpose of creating a client SEO questionnaire is to educate your client about the process of SEO. A well-designed questionnaire will allow you and your client to discuss the different aspects of search engine optimization. Without a thorough understanding of how SEO works, your clients will not be able to appreciate your results and will be less likely to set realistic expectations. This questionnaire should be as short as possible, ideally around 20 questions. The more information you collect from your client, the more effective your campaign will be.
While you may have some answers in mind, it is important to get as much information as possible from your client to create a customized SEO strategy for each client.
Once you’ve created a questionnaire, you can use the information to tailor your strategy and communicate with them effectively. In addition to making your clients’ lives easier, creating a client SEO questionnaire can help you gain a deeper understanding of their business and goals.
By gathering as much information as possible before the first meeting, you’ll have a better idea of what the client wants and needs, and what they need from your service.
If your client is an SEO consultant, you may have worked with clients who have used your services. This will help you develop a more accurate customer profile and better content strategy.
A well-designed questionnaire will also help you identify which metrics your clients are looking for. Knowing this information will allow you to differentiate yourself from your competitors and write more compelling copy. By gathering information from your clients, you can ensure that your content is targeted at your specific audience and reflects your SEO strategy.
Another benefit of using a client SEO questionnaire is that it helps you and your client get on the same page. It allows you and your SEO consultant to set realistic expectations and identify key performance indicators.
It will also provide you with an idea of the client’s budget. This will help you gauge how much money your client can allocate for SEO work. If a client’s budget is too small or too high, this questionnaire will help you determine whether your client is ready to pay.